Italy Extend Puma Partnership

TheItalianFootballFederation(FIGC)andPumaannouncedthattheywereextendedtheirpartnershipintothenextdecade。

ThedealwillseePumacontinueastheofficialtechnicalsponsoraswellasadditionalmarketingrightstomanagethegloballicensingportfolioofFIGCassets。

ItalydonPumajerseysbeforefriendlyagainstPolandinNovember2003(Getty)

PumareplacedKappaasthetechnicalsponsorforthe‘SquadreNazionali’in2003?

TheAzzurrihaveoneofthemostclassicandrecognizablesoccerjerseysinworldsoccer?

AsthetechnicalsponsortheyprovidethematchdayandtraininggearforalltheAzzurrinationalteams。

Italywonthe2006FIFAWorldCupwearingPumajerseys(Getty)

Sincetakingoverassponsor,thejerseyhasseenamajorchange?

Theclassicbluecolorandslimfitremainsthesamebutitnowfeaturesa4thstarabovetheFIGCbadgeafterwinningthe2006WorldCupinGermany。

CheckoutthecurrentjerseysoftheItalianNationalTeam。

“ThepartnershipextensionwithPUMArepresentsaveryimportantresultfortheFIGC,”CarloTavecchio,PresidentoftheFIGCsaidattheannouncement?

“Itwillbringbenefitusgreatlybothinaffirmingourbrandataninternationallevelandbecauseitwillseebothorganizationscommittedtodevelopingspecialprojects。

TheFIGChasdefineda360developmentplanthatiseffectiveacrosstheNationalATeamtotheyouthteams,fromwomen’sfootballtosocialresponsibilityprojects?

Inaddressingtheseambitiousplans,PUMAwillbeahighlyvaluedpartnerthatweareproudtohavewithusforalongtime。

Thedealisnotlimitedtothejersey?

Pumawillhelpgrowntheimage,profile,andcommercialityoftheFIGCinalltheirprogramsfromyouthdevelopmenttowomen’sfootballtocounteringracismwithanendgoalofmakingtheFIGCbrandmoreinternational。